Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts

Thursday, July 31, 2008

Miller High Life commercial makes no sense


By ART MCGREGOR
Blog on the Run editor

I don't mind the Miller High Life "High Life, Reclaimed" commercials featuring Windell Middlebrooks. Although I don't think $11.50 for a hamburger is THAT bad.

But there's a commercial when the deliveryman enters Sky Box 228 (a private lodge) in section "right up here in La Te Da" at a baseball game. After the Miller High Life guy can't find an answer to "what inning are we in?" from the nicely dressed, hoyte toyte crowd, he starts removing the Miller High Lifes from Sky Box 228. A crowd like that, in a lodge at a baseball game, doesn't deserve Miller High Lifes, Middlebrooks explains.

Middlebrooks' character continues:
"The High Life is about sitting in the sun ... (pause) ... (incredulously) watching your favorite pitcher get lit up?!?"
Deliveryman must be rooting for the road team because all the other fans are cheering wildly as he pounds on the glass separating the well-to-do in the lodge from the normal folks out in the seats.

Commenting that he needs to "smell me a hot dog or somethin'," the deliveryman is outside less than ten seconds later and this time he starts cheering with the crowd.

So in ten seconds there must have been ...

Actually, there's no explanation. You can't be wildly complaining about a pitcher (against the wishes of the crowd) and be outside less than 10 seconds later cheering with that same crowd.

It defies the rules of baseball ... and I assume, the rules of the High Life.