OMFG

By ART MCGREGOR
Blog on the Run editor

As an unabashed fan of the television show "Gossip Girl" I'm glad to see the show getting some much-needed pub before its second season premiere on Monday, Sept. 1.

What a weekend that is! OSU-YSU on Saturday, Fantasy Football draft (scheduled) on Sunday and "Gossip Girl" on Monday!

For the record, I don't see the show lasting more than four seasons. It'll fall victim to the "OC" trap where a somewhat successful show loses its characters to movies and other projects. This group can't be kept around for long. That's a shame.

Blake Lively, on this month's cover of Vanity Fair, is growing into a star in her own right and rightfully so. Even the other characters on the show were featured in the rag mag.


As you can see, the show is using some racy imagery and words to promote its brand of television excitement.

The show's second season begins Sept. 1, following an August promotion to put viewers, um, in the mood. And here's a twist: The racy ads co-opt language from the very criticism of the show for being too, well, racy.

The thing I'm surprised about is that other shows in the past haven't done something similar. "Beverly Hills, 90210" and "Melrose Place"? I'm looking at you! "Dawson's Creek" could have done the same. "Party of Five" (in its early years) also could have used "backlash" to its advantage considering it marketed itself to the same demographic. Goes without saying "One Tree Hill" and "The OC" could have done the same.

It's not something "Murder, She Wrote" should have employed.